Baptist Press Color

Fresh and Energetic

The color for the Baptist Press brand is meant to enforce the idea that the information presented through news platform is current and relatable. The various teal colors give a sense of freshness. The bright orange creates energy and action. The inclusion of the gold creates connection to the main SBC brand and adds a classic feel.

Usage Examples

Color can have a powerful influence on how something feels. Here are some examples of how the colors can be used to achieve a certain tone.

  • Fresh
  • High Impact
  • Approachable
  • Sophisticated
  • SBC Focused

To have a fresh color palette, rely on using the various teal colors with a pop of orange. The teals are bright, vibrant, and cool while the orange adds a sense of energy.

Baptist Press Typography