Baptist Press Typography
Personal yet strong.
Baptist Press uses the same typography as the SBC brand as a way to create visual consistency for the SBC brand family as a whole. The two typefaces include, Gibson and Freight Text. There are a lot of possibilities with how they can be used and combined.
Primary Typeface: Gibson
Gibson is approachable and friendly as well as professional and confident. It is similar to the typeface used for the “SBC” text in the logo, establishing a consistent style for the brand.
- Light
- Light Italic
- Book
- Book Italic
- Regular
- Italic
- Medium
- Medium Italic
- Semibold
- Semibold Italic
- Bold
- Bold Italic
Don’t have an Adobe Creative Cloud account or can’t access the Gibson font? You can use the designated free font, Montserrat, from Google Fonts. This font has similar qualities and can be used in place of Gibson if Gibson cannot be used.
Get Free AlternativeSecondary Typeface: Freight Text
Freight Text is a serif typeface that can be used alongside the primary typeface. It shares the friendliness of Gibson but brings an additional patina of sophistication and heritage.
- Light
- Light Italic
- Book
- Book Italic
- Medium
- Medium Italic
- Semibold
- Semibold Italic
- Bold
- Bold Italic
- Black
- Black Italic
Don’t have an Adobe Creative Cloud account or can’t access the Freight Text font? You can use the designated free font, Crimson Pro, from Google Fonts. This font has similar qualities and can be used in place of Freight Text if Freight Text cannot be used.
Get Free AlternativeUsage Examples
These are some examples of how the fonts can be paired together. There is versatility in how they can be used depending on the execution.
Solely using different weights of Gibson creates a very cohesive look that feels impactful, modern, and friendly.
Utilizing Freight Text for heavier content scenarios adds a sense of sophistication and elegance while still feeling approachable.
Using Freight Text for headlines emphasizes the thoughtfulness and tradition of the SBC, while keeping Gibson for a sub-headline and paragraph adds strength, confidence, and approachability.