Baptist Press Typography

Personal yet strong.

Baptist Press uses the same typography as the SBC brand as a way to create visual consistency for the SBC brand family as a whole. The two typefaces include, Gibson and Freight Text. There are a lot of possibilities with how they can be used and combined.

Usage Examples

These are some examples of how the fonts can be paired together. There is versatility in how they can be used depending on the execution.

Solely using different weights of Gibson creates a very cohesive look that feels impactful, modern, and friendly.

Utilizing Freight Text for heavier content scenarios adds a sense of sophistication and elegance while still feeling approachable.

Using Freight Text for headlines emphasizes the thoughtfulness and tradition of the SBC, while keeping Gibson for a sub-headline and paragraph adds strength, confidence, and approachability.

SBC Life