SBC Life Color
Classic, radiant, and expressive.
The SBC Life brand color includes the primary SBC color palette and extended palette. The colors are meant to feel like a continuation of the SBC brand and the consistent color makes SBC Life feel strongly related to the main brand. Since the publication is a broad expression of the brand, the journal should be allowed the freedom to use colors from the expanded color palette.
Primary Color Palette
The dark blues create a perception of dependability and constancy. The gold secondary color adds warmth and relevance while an additional bright blue offers flexibility to bring a sense of approachability.
SBC Blue
- HEX: 004680
- RGB: 0 70 128
- CMYK: 100 65 0 27
- PMS: 2154 C
Navy
- HEX: 002D61
- RGB: 0 45 97
- CMYK: 100 69 0 56
- PMS: 648 C
Gold
- HEX: CFB991
- RGB: 207 185 145
- CMYK: 13 20 45 3
- PMS: 7502 c
Dark Gold
- HEX: a99b70
- RGB: 169 155 112
- CMYK: 23 26 57 13
- PMS: 7503 c
Bright Blue
- HEX: 0076D5
- RGB: 0 118 213
- CMYK: 94 41 0 0
- PMS: 2195 c
Extended Color Palette
This color palette offers a lot of opportunity for how the publication can be styled from issue to issue. The specs for the main color is provided and tints and shades can be created by adding white or black. Relying more on darker tones will create a tone that is mature, practical, and sophisticated.
Red
- HEX: CE0019
- RGB: 206 0 25
- CMYK: 0 100 100 0
- PMS: 3546 C
Magenta
- HEX: 92004d
- RGB: 146 0 77
- CMYK: 0 100 14 38
- PMS: 221 c
Orange
- HEX: ff7500
- RGB: 255 117 0
- CMYK: 0 58 100 0
- PMS: 2018 c
Yellow
- HEX: FFB92A
- RGB: 255 185 42
- CMYK: 0 25 94 0
- PMS: 1235 C
Green
- HEX: 008624
- RGB: 0 134 36
- CMYK: 82 0 100 18
- PMS: 2258 C
Teal
- HEX: 0098b0
- RGB: 0 152 176
- CMYK: 93 2 25 4
- PMS: 7711 C
Usage Examples
Color can have a powerful influence on how something feels. Here are some examples of how the colors can be used to achieve a certain tone.
- SBC Focused
- Optimistic
- Serious
- Playful
- Sophisticated
To make something feel very SBC focused, rely heavily on the primary color palette. Use the SBC Blue and Navy as the primary colors and pulling in the Gold for secondary uses and the Bright Blue as a pop color. This will create strong cohesion with the SBC brand.