SBC Life Typography
Refined and strong.
SBC Life uses similar typography as the SBC brand as a way to create visual consistency for the SBC brand family as a whole. It includes typefaces, Gibson, Freight Display, and Freight Text. There is an emphasis on the serif typefaces to feel classic, sophisticated, and unique. There are a lot of possibilities with how they can be used and combined.
Prime Typeface: Freight Display
Freight Display is a serif typeface that has strong contrast within its letterforms making it feel elegant and refined. It will likely be used for display purposes such as headlines and pullout quotes.
- Light
- Light Italic
- Book
- Book Italic
- Medium
- Medium Italic
- Semibold
- Semibold Italic
- Bold
- Bold Italic
- Black
- Black Italic
Don’t have an Adobe Creative Cloud account or can’t access the Freight Display font? You can use the designated free font, Playfair Display, from Google Fonts. This font has similar qualities and can be used in place of Freight Display if Freight Display cannot be used.
Free AlternativePrimary Typeface: Freight Text
Freight Text is a serif typeface that can be used alongside the primary typeface. It is softer in style, giving a sense of friendliness, sophistication, and heritage. It will likely be used in paragraphs and sub-headings.
- Light
- Light Italic
- Book
- Book Italic
- Medium
- Medium Italic
- Semibold
- Semibold Italic
- Bold
- Bold Italic
- Black
- Black Italic
Don’t have an Adobe Creative Cloud account or can’t access the Freight Text font? You can use the designated free font, Crimson Pro, from Google Fonts. This font has similar qualities and can be used in place of Freight Text if Freight Text cannot be used.
Get Free AlternativeSecondary Typeface
Gibson is approachable and friendly as well as professional and confident. It is similar to the typeface used for the “SBC” text in the logo, establishing a consistent style for the brand. It can be used in supporting use cases such as sub-headlines and some paragraph content.
- Light
- Light Italic
- Book
- Book Italic
- Regular
- Italic
- Medium
- Medium Italic
- Semibold
- Semibold Italic
- Bold
- Bold Italic
Don’t have an Adobe Creative Cloud account or can’t access the Gibson font? You can use the designated free font, Montserrat, from Google Fonts. This font has similar qualities and can be used in place of Gibson if Gibson cannot be used.
Get Free AlternativeUsage Examples
These are some examples of how the fonts can be paired together. There is versatility in how they can be used depending on the execution.
This combination feels impactful and elegant due to the prominent use of the Freight family. It should be used for for titling for primary articles.
Using Gibson more prominently adds a sense of approachability and can be used in more secondary content cases.
For special typographic treatments, such as pullout quotes, utilizing Freight Display Bold will feel impactful and important.