Baptist Press Logo

Trustworthy and authoritative.

The Baptist Press logo has a bold, modern, but also classic personality. Its sharp, thick, wedge serifs and high contrast stroke widths make it feel sophisticated, refined, and authoritative. The capital B and P have customized cuts to further individualize the letters. They come together in the secondary mark, forming a BP monogram.

Each logo file download includes files for print and digital use in various file formats.

Logotype

Secondary Mark

Primary Logo

When representing Baptist Press, look to use this main, logotype format of the logo. Rely on using the Black version unless on top of a background when using White would be more legible.

Downloads include a zipped file with individual logo files in RGB for digital use and CYMK and PMS for print use. Each logo is provided in AI, EPS, JPG, PNG, and PDF.

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Monogram Mark

For instances when the brand can be referenced more simply, the BP monogram mark can be used.

Downloads include a zipped file with individual logo files in RGB for digital use and CYMK and PMS for print use. Each logo is provided in AI, EPS, JPG, PNG, and PDF.

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Sizing

In order to protect its visibility, please be sure to not make it smaller than the minimum sizes shown below. The minimum size is based off of the “B” not being smaller than 20 pixels in height.

1.54 inch

111 pixels

0.25 inch

18 pixels

Clear Space

Clear space is the minimum amount of extra blank space you need to leave around the logo to ensure its visibility and readability in relation to other elements around it. It should be equal to height of the “B” from Baptist pulled directly from the logotype at the size you’d like to display it.

Incorrect Usage

Proper use of the logo will build recognition and memorability for the brand. Please avoid these incorrect uses of the logo to maintain integrity and consistency.

Do not add effects like drop shadows or gradients to the logo.

Do not recolor any elements of the logo.

Do not skew, warp, stretch or change the proportions of the logo in any way.

Do not place the logo on a background that would reduce its legibility.

Do not reorient the words of the logotype to create a new format.

Do not have elements too close to the logo, jeopardizing the specified logo clear space.

Do not combine the monogram mark with the logotype.

Do not recreate the logo type with a different font.

Usage Permissions

Logos can be used freely by any cooperating church/association/convention for their purposes. If you wish to use for commercial use or for something outside of cooperating church/association/convention purposes, please contact Allison Young via email (ayoung@sbc.net) to get permission.

Contact

Baptist Press Color

Arrow