SBC Brand Messaging
The collective voice of cooperating to reach the nations.
Brand messaging is the underlying value proposition conveyed through language. It is what should inspire and motivate people to be a part of what the SBC is doing. That messaging includes a tagline, a mission statement, and vision statement.
This tagline is the central message that expresses the heart of the SBC and the SBC’s vision in 2020 and beyond.
Mission and Vision
Clear mission and vision statements define our goals and paint a vivid, memorable, and inspirational picture of the future towards which we are working. The following mission and vision statements are broken into two statements each—an Impact Statement (a one-sentence synthesis aligning with the slogan) and an Expanded Statement (a more robust mission and vision for internal and engaged audiences).
Mission: Defining Goals
The SBC is a body of like-minded local churches cooperating together to reach the world with the Good News of Jesus Christ.
The SBC is a body made up of local churches who are committed to the truth of God's Word and who cooperate together for the sake of reaching the whole world with the Gospel of Jesus Christ. The SBC supports ministry efforts around the world through the generosity of its affiliated churches.
Vision: Defining the Hope
To empower local churches to work together to reach the whole world with the Good News of Jesus Christ.
The SBC is a collective of local church communities committed to the truth of God’s Word, the sharing of the good news of the gospel, and following the example of love, generosity, and righteousness of Jesus Christ. The SBC supports the ministry of local churches and organizations around the world through programs, generosity, resources, and community.
Public Communications and Messaging Framework
Every message that the SBC would seek to emphasize could fit within one of five sub-categories living under the two main categories.
- Good News Initiatives: Proclaim, Love, Give
- Whole World Initiatives: Local, Global